Image standards
One standard across every product.
The same camera, lighting, crops and output rules on every product, so the last SKU in your catalog matches the first.
In short
What is in the Render Roll image standard?
The Render Roll image standard is one fixed set of rules applied identically to every SKU in a catalog. Six angles form the core set: front, three-quarter hero, side, opposite side, top, and a detail crop. Three backgrounds are produced from the same setup: pure white, a precise transparent PNG cutout, and a soft-shadow studio finish. Files arrive as WebP, JPG and PNG, named by SKU, angle, background and variant, cropped to the channel sizes agreed before production. Color, material, finish and label variants reuse the approved base setup, so the camera and lighting never move and only the change is redone. A major geometry change is treated as a new SKU and confirmed at file review. Every batch is checked back against the first product you approved, which is what keeps the last SKU matching the first.
Packshot standard
Product image angles, backgrounds and variants.
Review the visible rules used to keep ecommerce packshots consistent across every product and channel.
Pure white
Clean catalogue and marketplace-ready output.
Transparent PNG
A precise alpha cutout for design and channel reuse.
Detail views
Close crops built from the same approved setup.
Showing variant: White
Variants
Only the finish changes.
The camera, lighting and crop stay fixed while color, material, finish or label changes reuse the approved base setup.
A major geometry change may count as a new SKU. We confirm that during file review.
Output set
Ready for commerce and design teams.
Your confirmed scope sets the exact image count, pixel size and channel crops.
Consistent naming
Files named by SKU, angle, background and variant.
Channel sizes
Marketplace and storefront crops agreed before production.
WebP, JPG and PNG
Efficient web output plus transparent cutouts where required.
Quality checked
Each batch checked against the approved first product.
Build your image pack.
Choose your products, angles, backgrounds and variants, then send the scope for validation.
Build your pack Start an order